Pixelle developed the character art style for the packaging, with the opportunity to contribute to a wide range of characters along the way. What a dream it has been to work on these Besties.

Mattel and Pixelle crafted gorgeous, trend-focused mood boards, fashion designs, and character concepts to present to the Disney team, laying the foundation for what has now become The Rise of Red.

The Pixelle team collaborated closely with Universal to develop a range of fashion concepts, each uniquely inspired by the film's essence and style to inspire the toy partner.

What a charming concept! Pixelle teamed up with Goliath to bring these delightful characters to life, designing their unique styling, mailbox, accessories, and ethereal packaging graphics.

Pixelle’s founder, previously served as VP of New Content & Design at Just Play, where she pitched a doll concept inspired by social media stars. She collaborated with Powerpuff Girls writer Cindy Morrow to develop the story and designed the initial characters, fashions, dolls, pets, and packaging graphics.

Moose and Pixelle have a long history of collaboration! Magic Mixies was just one of many creative and exciting projects we’ve helped develop over the years.

Pixelle designed this customizable doll line with Moose Toys and Monster High creator, Garrett Sander. There were well over 100 doll designs and over 400 billion ways to mix and match them.

Brought in from the very start of story development, Pixelle played a key role in designing the core cast of characters and their horses, which were later transformed into TOTY award winning toys.

Directed and designed the Netflix Spirit Riding Free toy line at the start, in close collaboration with the Just Play team. As the master license holder, Just Play created an impressive showroom of products sure to captivate any horse-loving, free-spirited child.

From 2014 to 2016, Pixelle's founder served as the Director of Girls' Toys and Creative Resources at Nickelodeon, where she bridged the gap between toys and animation to build beloved brands such as Shimmer and Shine, Dora, Sunny Day, Nella the Princess Knight, Butterbean’s Café and more.

An all-time favorite project is Disney Fairies, still to this day. As senior designer at Disney Consumer Products, Pixelle’s founder developed the Fairies toyline alongside Jakks Pacific, Toon Studios, and the amazing Disney team.

This is Hasbro’s Saks 5th Avenue exclusive Belle for her 30-year anniversary.

Pixelle designed the fashion for this extremely deluxe collectible doll for fall 2021.

Designed the Sofia line with Mattel at Disney Consumer Products.

Pixelle’s founder also helped with the preliminary Sofia designs back when she was called “Phoebe the First” for Disney TV animation.

We helped design the packaging graphics for this adorable Barbie mico-line.